Picolo recommends · Hotel in Madrid, Spain
Tótem Madrid
Dark wood panels, warm lighting and a bar where the regulars live round the corner, all on a smart Salamanca street near Serrano.
Calle Hermosilla is Salamanca at its most residential: tall apartment blocks, small boutiques and few visitors. Tótem fits right in, with dark panelling, carefully placed lights and a ground-floor bar that fills with locals after work.
Rooms are compact rather than roomy, but every corner has been considered. The real draw is the address, because staying in Salamanca usually means palace hotel rates, and here it does not.
Picolo’s verdict
Why we chose Tótem Madrid
It is our value pick for Salamanca. You get the same quiet streets and polished shops as the big hotels nearby, and the evenings feel local because the tourists are mostly elsewhere.
Rooms are on the small side, and the museums and old centre are a metro ride away. If those are the reason for your trip, a hotel further south will save you time.
What you get
- Bar that draws the neighbourhood
- Compact, well-designed rooms
- Quiet residential street
- Salamanca restaurants nearby
- Smart, contemporary lobby
A day at Tótem Madrid
- Morning
- Coffee at the counter with people on their way to work.
- Midday
- Browsing the boutiques along Calle Serrano and Calle Jorge Juan.
- Afternoon
- A wander in the Retiro, a short walk south.
- Evening
- A drink in the hotel bar, then dinner where the locals eat.
Location
Salamanca, Madrid, Spain
Open in MapsQuestions about Tótem Madrid
Where is Tótem Madrid?
It is on Calle Hermosilla in the Salamanca district, a couple of blocks from Calle Serrano and its designer shops.
Is Tótem Madrid good value?
For Salamanca, yes. Prices are noticeably lower than at the luxury hotels in the same district, though the rooms are smaller.
How do I get from Tótem Madrid to the Prado?
The metro is the quickest way, or allow a pleasant walk through the Retiro to reach the museum quarter.
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Updated 6 Nov 2026All articles
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