Picolo recommends · Hotel in Positano, Amalfi Coast, Italy
Villa Franca
A pool on the roof at the top of Positano, with the whole village and the sea spread out below the edge.
Swim to the edge of the roof and Positano lies below you in full, down to the beach and the boats. Villa Franca stands at the top of the village, which is exactly why the view is this wide.
The rooms are light and plain, done in white and blue, and they do not try to compete with the scenery. It is a calm, sensible base for exploring the coast.
Picolo’s verdict
Why we chose Villa Franca
This is our value choice: a rooftop pool and a sweeping view at a lower price than the best-known hotels in the village. Couples and friends travelling together will get a lot for their money.
Being at the top means a lot of steps to the beach. The hotel offers transport down, which helps, but if you want to stroll out to the shops in a minute, stay lower in the village.
What you get
- Rooftop pool
- Views over Positano and the sea
- Bright rooms in white and blue
- Transport down to the village
- Good value for Positano
A day at Villa Franca
- Morning
- An early swim on the roof before the sun gets strong.
- Midday
- Take the hotel transport down and wander the lanes.
- Afternoon
- A ferry from the beach to Amalfi or Capri.
- Evening
- Back on the roof as the lights come on down the hillside.
Location
Upper Positano, Amalfi Coast, Italy
Open in MapsQuestions about Villa Franca
Does Hotel Villa Franca have a pool?
Yes, the pool is on the roof, with a view over the whole of Positano and out to sea.
How do you get to the beach from Hotel Villa Franca?
It is a long way down by steps, but the hotel provides transport into the village to save your legs.
Is Hotel Villa Franca expensive?
It costs less than the most famous hotels in Positano, which makes it our pick for value on this part of the coast.
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Updated 6 Nov 2026All articles
How Picolo chooses
Our editors pick every hotel themselves, and most of them we have stayed at. No hotel can pay to be included or ranked higher. When you book through our links, Hotels.com pays Picolo a small commission. It never changes the price you pay, and it never decides what we write.
