Picolo recommends · Hotel in Hamburg, Germany
East Hotel
An old iron foundry in St. Pauli turned into a design hotel, with tall ceilings, rounded forms and the Reeperbahn round the corner.
The ceilings are high, the walls curve, and the light is low and warm. It takes a moment to remember that this was once an iron foundry. Now the bar downstairs is where St. Pauli meets before heading out.
The Reeperbahn, Hamburg's famous nightlife street, and the clubs and music venues around it are a few minutes away. Street art and new buildings sit side by side in the neighbourhood, which changes character completely after dark.

Picolo’s verdict
Why we chose East Hotel
This is our value pick among Hamburg's design hotels. You get a lot of style for the price and a room in the most lively part of Hamburg, ideal for couples and friends who want to go out.
St. Pauli is loud and busy at night, especially at weekends. Families and anyone who wants an early night should choose a hotel by the Alster or in HafenCity, where the streets go quiet much sooner.
What you get
- Converted iron foundry
- Rooms with soft shapes and warm colours
- Bar popular with locals
- Restaurant on site
- Close to the Reeperbahn and music venues
A day at East Hotel
- Morning
- A slow breakfast after a late night.
- Midday
- A walk down to the harbour and the Landungsbrücken piers.
- Afternoon
- Street art and small shops around St. Pauli.
- Evening
- Dinner at the hotel, then a concert nearby.
Location
St. Pauli, Hamburg, Germany
Open in MapsQuestions about East Hotel
Is East Hotel close to the Reeperbahn?
Yes. The Reeperbahn and the music venues around it are only a few minutes away, which is the main appeal.
Is East Hotel good value?
It is our value pick among Hamburg's design hotels, with plenty of style for the money compared with the grand hotels.
Is East Hotel suitable for families?
It is better for couples and friends. The area is lively until late, with crowds on the Reeperbahn at weekends, so families will sleep better elsewhere.
Other hotels nearby

Updated 6 Nov 2026All articles
How Picolo chooses
Our editors pick every hotel themselves, and most of them we have stayed at. No hotel can pay to be included or ranked higher. When you book through our links, Hotels.com pays Picolo a small commission. It never changes the price you pay, and it never decides what we write.




