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If you book through them, Picolo earns a commission at no extra cost to you. Our picks are made independently by our editors.","text",[345],{"type":346},"italic",{"type":348,"attrs":349,"content":351},"heading",{"level":350},2,[352],{"text":353,"type":343},"In short: Picolo Price Watch",{"type":339,"content":355},[356],{"text":357,"type":343},"Picolo Price Watch checks the price of 20 hotels 16 times between 2 November and 7 December 2026, for two fixed stays in late February and over Easter 2027. We compare the lowest price before Black Week with the lowest price during it, for the same room type. The first findings will be published on 20 November, with the final report on 7 December.",{"type":339,"content":359},[360,365,367,376],{"text":361,"type":343,"marks":362},"Looking for our hotel picks for February and Easter?",[363],{"type":364},"bold",{"text":366,"type":343}," Read ",{"text":368,"type":343,"marks":369},"Black Friday travel",[370],{"type":371,"attrs":372},"link",{"href":373,"uuid":374,"anchor":17,"target":375,"linktype":29},"\u002Fen-gb\u002Fpicolo\u002Fhotels\u002Fblack-friday-travel","c0eeed0d-5ca6-4427-b86f-feb1e8d6ef4c","_self",{"text":377,"type":343},".",{"type":339,"content":379},[380,382,390],{"text":381,"type":343},"A discount is only as honest as the price it is taken from. In its research on Black Friday 2023, Which? found that most deals on electronics and homeware were no cheaper than at other times. For holidays it found the opposite: most of the holiday deals it checked were genuinely cheaper on the day (",{"text":383,"type":343,"marks":384},"Which?",[385],{"type":371,"attrs":386},{"href":387,"uuid":17,"anchor":17,"target":388,"linktype":389},"https:\u002F\u002Fwww.which.co.uk\u002Fpolicy-and-insight\u002Farticle\u002Fwhich-research-suggests-genuine-holiday-deals-may-be-found-on-black-friday-a5tlo4H92Mx8","_blank","url",{"text":391,"type":343},").",{"type":339,"content":393},[394],{"text":395,"type":343},"Individual hotels are a different matter. Every date, room type and cancellation rule has its own price, and we have found no published figures for how hotel rates move through Black Week. So we built a simple measurement and publish everything we find.",{"type":348,"attrs":397,"content":398},{"level":350},[399],{"text":400,"type":343},"What we have found so far",{"type":339,"content":402},[403],{"text":404,"type":343},"We start measuring on 2 November. The first findings will be published on 20 November, and during Black Week we will update this page every day. The final report follows on 7 December.",[],"0","BodyBlock",{"_uid":409,"image":410,"theme":16,"author":16,"component":418,"caption_text":419,"caption_title":412,"image_caption":16},"e9f2211b-7abe-4127-8489-2cdfcb804f68",{"id":16,"alt":411,"name":16,"focus":16,"title":412,"width":319,"height":413,"source":414,"filename":415,"copyright":414,"fieldtype":19,"meta_data":416,"public_id":417,"aspect_ratio":350,"content_type":325,"is_external_url":87},"View of the Colosseum from Palazzo Manfredi in Rome","One of the 20 hotels",1920,"Hotels.com (Expedia Group)","https:\u002F\u002Fres.cloudinary.com\u002Fpicolo\u002Fimage\u002Fupload\u002Fv1793266418\u002FPicolo\u002FHotels\u002Frome\u002Fcolosseum-view-palazzo-manfredi-rome.jpg",{"alt":411,"title":412},"Picolo\u002FHotels\u002Frome\u002Fcolosseum-view-palazzo-manfredi-rome","FullImage","Palazzo Manfredi faces the Colosseum. We are tracking its price through Black Week. Photo: Hotels.com (Expedia Group)",{"_uid":421,"body":422,"card":599,"layout":406,"component":407,"article_rounded":87},"42a8040b-4486-4fe1-ab16-85385d2d6956",{"type":336,"content":423},[424,429,433,487,492,564,568,573,577,581,586,590,595],{"type":348,"attrs":425,"content":426},{"level":350},[427],{"text":428,"type":343},"The 20 hotels we track",{"type":339,"content":430},[431],{"text":432,"type":343},"The hotels come from Picolo's own guides and were chosen before the sales began. All of them score highly with guests on Hotels.com. Hotels that are clients of Picolo or Maverix Media are left out.",{"type":434,"content":435},"bullet_list",[436,447,457,467,477],{"type":437,"content":438},"list_item",[439],{"type":339,"content":440},[441,445],{"text":442,"type":343,"marks":443},"Skiing in Norway:",[444],{"type":364},{"text":446,"type":343}," Fyri Resort in Hemsedal, Radisson Blu Resort Trysil, Trysil Hyttegrend and Riddergaarden in Beitostølen.",{"type":437,"content":448},[449],{"type":339,"content":450},[451,455],{"text":452,"type":343,"marks":453},"Skiing in the Alps:",[454],{"type":364},{"text":456,"type":343}," Hotel Schwarzer Adler in St Anton, CERVO Mountain Resort in Zermatt, Grand Hôtel des Alpes in Chamonix and Rosapetra Spa Resort in Cortina d'Ampezzo.",{"type":437,"content":458},[459],{"type":339,"content":460},[461,465],{"text":462,"type":343,"marks":463},"Cities:",[464],{"type":364},{"text":466,"type":343}," Hotel Raphaël, Hotel Locarno, Palazzo Manfredi and Hotel de Russie in Rome, Le Meurice in Paris and Junó Hotel Sofia.",{"type":437,"content":468},[469],{"type":339,"content":470},[471,475],{"text":472,"type":343,"marks":473},"Sun in Europe and North Africa:",[474],{"type":364},{"text":476,"type":343}," Puente Romano Beach Resort and Amàre Beach Hotel in Marbella, Princesa Yaiza on Lanzarote and Royal Mansour in Marrakech.",{"type":437,"content":478},[479],{"type":339,"content":480},[481,485],{"text":482,"type":343,"marks":483},"Long haul:",[484],{"type":364},{"text":486,"type":343}," Jumeirah Al Qasr in Dubai and Conrad Maldives Rangali Island in the Maldives.",{"type":348,"attrs":488,"content":489},{"level":350},[490],{"text":491,"type":343},"How we measure",{"type":434,"content":493},[494,504,514,524,534,544,554],{"type":437,"content":495},[496],{"type":339,"content":497},[498,502],{"text":499,"type":343,"marks":500},"Two fixed stays:",[501],{"type":364},{"text":503,"type":343}," two nights from Monday 22 to Wednesday 24 February 2027, and two nights from Thursday 25 to Saturday 27 March 2027, over Easter.",{"type":437,"content":505},[506],{"type":339,"content":507},[508,512],{"text":509,"type":343,"marks":510},"The same guests and room:",[511],{"type":364},{"text":513,"type":343}," two adults in one room. We log the cheapest room and its type. If the cheapest room type changes, we compare against the same room type as at the baseline.",{"type":437,"content":515},[516],{"type":339,"content":517},[518,522],{"text":519,"type":343,"marks":520},"The same site and time:",[521],{"type":364},{"text":523,"type":343}," Hotels.com's Norwegian site in Norwegian kroner, between 9 and 11 in the morning, in a private browser window. Hotels.com is the site Picolo earns commission from.",{"type":437,"content":525},[526],{"type":339,"content":527},[528,532],{"text":529,"type":343,"marks":530},"The whole stay:",[531],{"type":364},{"text":533,"type":343}," we log the total for both nights with the taxes and fees Hotels.com includes, not the nightly rate.",{"type":437,"content":535},[536],{"type":339,"content":537},[538,542],{"text":539,"type":343,"marks":540},"Member prices kept apart:",[541],{"type":364},{"text":543,"type":343}," we then sign in and log the member price in a separate column when it is lower.",{"type":437,"content":545},[546],{"type":339,"content":547},[548,552],{"text":549,"type":343,"marks":550},"Cancellation and labels:",[551],{"type":364},{"text":553,"type":343}," we note whether the room can be cancelled for free and copy down any label Hotels.com shows next to the price.",{"type":437,"content":555},[556],{"type":339,"content":557},[558,562],{"text":559,"type":343,"marks":560},"16 measuring days:",[561],{"type":364},{"text":563,"type":343}," Mondays and Thursdays from 2 to 19 November, every day from 23 to 30 November, and 3 and 7 December.",{"type":339,"content":565},[566],{"text":567,"type":343},"That makes 640 checks. We screenshot the prices on 2 November, 27 November and 7 December. Because we measure in kroner, we report changes in per cent.",{"type":348,"attrs":569,"content":570},{"level":350},[571],{"text":572,"type":343},"How we calculate",{"type":339,"content":574},[575],{"text":576,"type":343},"The baseline is the lowest price we record between 2 and 19 November. The Black Week price is the lowest between 23 and 30 November. The difference between them, in per cent, is the change we report.",{"type":339,"content":578},[579],{"text":580,"type":343},"We call a price genuinely lower when it is at least 5 per cent below the baseline. When Hotels.com shows a sale label next to a price that is not below the baseline, we call it a fake discount. We report fake discounts in total, not hotel by hotel, because the labels are set by the booking site rather than the hotels. We use the median rather than the average, so one expensive hotel cannot skew the result.",{"type":348,"attrs":582,"content":583},{"level":350},[584],{"text":585,"type":343},"What we do not measure",{"type":339,"content":587},[588],{"text":589,"type":343},"Twenty hotels are a sample, not the whole market. We check one site, once on each measuring day, for two stays, and prices can change by the hour. Flights, package holidays and cruises are not included. The findings tell you about the hotels we track, not about every trip.",{"type":348,"attrs":591,"content":592},{"level":350},[593],{"text":594,"type":343},"Why Picolo is doing this",{"type":339,"content":596},[597],{"text":598,"type":343},"Picolo earns a commission when you book through our links, which gives us an interest in you booking. That is why we chose the hotels before the sales started, set out the method above and publish the figures even if nothing gets cheaper.",[],{"_uid":601,"body":602,"card":655,"layout":406,"component":407,"article_rounded":87},"ad5819e3-37f4-40e2-978a-e0125e91de93",{"type":336,"content":603},[604,609,615,619,624,628,633,637,642,646,651],{"type":348,"attrs":605,"content":606},{"level":350},[607],{"text":608,"type":343},"Picolo Price Watch: frequently asked questions",{"type":348,"attrs":610,"content":612},{"level":611},3,[613],{"text":614,"type":343},"What is Picolo Price Watch?",{"type":339,"content":616},[617],{"text":618,"type":343},"Picolo Price Watch is Picolo's own measurement of hotel prices around Black Friday. We follow 20 hotels from our guides through November and log the total price for two fixed stays in late February and over Easter 2027. The aim is to show whether hotels really get cheaper in Black Week, and whether sale labels match the prices we record.",{"type":348,"attrs":620,"content":621},{"level":611},[622],{"text":623,"type":343},"Do hotels get cheaper on Black Friday?",{"type":339,"content":625},[626],{"text":627,"type":343},"Some hotels get cheaper on Black Friday, but not all, and not always by as much as the label suggests. UK studies show that many holiday deals have been cheaper on Black Friday than afterwards. We have found no published figures for individual hotels, which is what Picolo Price Watch sets out to provide.",{"type":348,"attrs":629,"content":630},{"level":611},[631],{"text":632,"type":343},"Why do you measure the total rather than the nightly rate?",{"type":339,"content":634},[635],{"text":636,"type":343},"We measure the total because that is what you pay. The nightly rate does not tell you what the stay will cost in the end. By logging the price of the whole stay with the fees Hotels.com includes, we compare like with like every time. City taxes paid at the hotel are not included in any of our figures.",{"type":348,"attrs":638,"content":639},{"level":611},[640],{"text":641,"type":343},"Are member prices included?",{"type":339,"content":643},[644],{"text":645,"type":343},"Yes, but separately. We first check the price without signing in, because that is the one everyone sees. Then we sign in and log the member price when it is lower. That way we can see whether a sale price is lower for everyone, or whether the benefit only applies to members.",{"type":348,"attrs":647,"content":648},{"level":611},[649],{"text":650,"type":343},"When will the Picolo Price Watch results be published?",{"type":339,"content":652},[653],{"text":654,"type":343},"The first findings will be published on 20 November 2026, before Black Week begins. During Black Week we update the page every day, and the final report with every figure follows on 7 December. We plan to measure again in Black Week 2027 with the same method, so you can see whether discounts grow or shrink over time.",[],{"_uid":657,"body":658,"card":697,"layout":406,"component":407,"article_rounded":87},"6832ebe9-9cd8-4460-8df0-f35c98758b16",{"type":336,"content":659},[660,665],{"type":348,"attrs":661,"content":662},{"level":350},[663],{"text":664,"type":343},"Read more",{"type":434,"content":666},[667,676,687],{"type":437,"content":668},[669],{"type":339,"content":670},[671],{"text":672,"type":343,"marks":673},"Black Friday travel: what is worth booking now",[674],{"type":371,"attrs":675},{"href":373,"uuid":374,"anchor":17,"target":375,"linktype":29},{"type":437,"content":677},[678],{"type":339,"content":679},[680],{"text":681,"type":343,"marks":682},"How to check travel prices on Black Friday",[683],{"type":371,"attrs":684},{"href":685,"uuid":686,"anchor":17,"target":375,"linktype":29},"\u002Fen-gb\u002Fpicolo\u002Fhotels\u002Fcheck-travel-prices-black-friday","49242922-ad1d-4a04-8a4a-6dcca5f0208e",{"type":437,"content":688},[689],{"type":339,"content":690},[691],{"text":692,"type":343,"marks":693},"February half term: sun or snow",[694],{"type":371,"attrs":695},{"href":696,"uuid":138,"anchor":17,"target":375,"linktype":29},"\u002Fen-gb\u002Fpicolo\u002Fhotels\u002Ffebruary-half-term-sun-or-snow",[],{"_uid":699,"theme":16,"author":16,"component":700,"author_name":701,"author_text":16,"author_image":702,"section_overline":703,"facebook_share_link":704,"instagram_share_link":705},"8eb276e5-cbfe-4c07-aad1-f66e258b086e","ArticleFooter","Picolo editorial team",{"id":17,"alt":17,"name":16,"focus":17,"title":17,"filename":16,"copyright":17,"fieldtype":19},"Enjoy your trip",{"id":16,"url":16,"linktype":29,"fieldtype":30,"cached_url":16},{"id":16,"url":16,"linktype":29,"fieldtype":30,"cached_url":16},{"_uid":707,"card_type":708,"component":709,"filter_by":710},"f9c8d87e-22e2-4317-bbe2-b865e0f4923b","stories to inspire your next trip","PaginatedArticles",{"_uid":711,"plugin":712,"values":713},"87c9fc9b-df6f-4622-aff2-7fc6e3d70d51","storyblok-tags-select",[714,715,716],"Black Friday","Hotel","Price Watch","5",[714,715,716],"Article",{"id":16,"alt":318,"name":16,"focus":16,"title":288,"width":319,"height":320,"source":321,"filename":299,"copyright":321,"fieldtype":19,"meta_data":721,"public_id":323,"aspect_ratio":324,"content_type":325,"is_external_url":87},{"alt":318,"title":288},"black-friday-hotel-price-watch","en-gb\u002Fpicolo\u002Fhotels\u002Fblack-friday-hotel-price-watch",-1090,[714,715,716],177232180,"1d3f6a49-152b-4897-855d-97010f8077fa","2026-10-29T12:55:25.133Z",[730],{"id":731,"name":732,"slug":733,"published":95,"full_slug":734,"is_folder":87,"parent_id":735},235881222410460,"Picolo Prisvakt","prisvakt-black-friday-hotell","nb-no\u002Fpicolo\u002Fhoteller\u002Fprisvakt-black-friday-hotell",187666533]